Covering Communities |
William Allen White School of Journalism and Mass Communications |
The Harwood Institute for Public Innovation |
John S. and James L. Knight Foundation |
Know Your Communitiy
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Key Insights

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What does it take to produce meaningful journalism?

The Harwood Institute has discovered four key insights to covering communities that will help you consistently produce meaningful journalism and fulfill your own aspirations and goals.

These insights are based on more than 15 years of research and work with journalists and communities. In this section, you will find detailed frameworks, tools and resources to help you make use of these insights in your own work.

Name Your Aspirations. You can produce coverage that has the greatest impact when you name your aspirations.

Know Your Community. The ability to produce journalism that is authentic and carries authority begins with community knowledge.

Engage People. People find the most meaning in community coverage when they are fully engaged.

Act Publicly. What does it take for you to maintain credibility with the public?